Businesses with great customer experiences report having higher customer referral rates and customer satisfaction. This means higher customer loyalty and retention. These customers will speak highly of you and will want to return solely because you made their experience painless and enjoyable. Positive customer experiences are passed on to family and friends. Word of mouth is the best marketing tool for customer acquisition and saves you time and money. Competing on price is not enough. Nowadays, we need to compete with great personal experiences. Your customers want to feel emotionally connected to your business. Once you design and follow through on providing outstanding customer service, your investment will pay off in many ways. It's your advantage to take over the competition.